This emerged when women aged 60 years and above showcased their beauty at Mochudi's Segale Primary School in one of Sedibelo Heritage Festive events. The grannies showcased their talents when they were competing for the Sedibelo Heritage 2011 crown. The youth and the elders of Mochudi gathered at the school hall to celebrate beauty. Everyone was thrilled when they saw the beauties parading showing off fashion of the '70s. During the fashion show, other elderly women from different tribes and countries such as the Baherero, and Namibian and Zambian elderly women joined to show the youth their brand of traditional clothing and foods.
The contestants were named after car names. The Top 5 contestants were Toyota, Audi, Navara, Jetta and Rover. The top five were questioned what they as Bakgatla were celebrating this month and what changes they were going to effect if crowned. Everyone screamed when the last of the Top 5 (Rover) Matlhodi Lebekwe answered, "this month we are celebrating Sedibelo Heritage Festive. If I get the crown I will make sure that I empower our children with our heritage. I'll encourage them to perform some tradition duties." Everyone screamed and applauded her. That made it clear that we do not only get our beauty from our grannies but also their intelligence. Judges Lesedi Britt, Torsh Kgotlele and Mmagauta Tladi were facing a major challenge as they took a while to decide the winner.
