Botswana stall big hit at London exhibition

While the main focus in London for most countries is the performance of their athletes at the games, BITC and Department of Arts and Culture, saw it fit to join other African states and set up a stall at the Africa Village in South Kengsington Park to showcase some of the items that define the country. The idea is to show the world what one can expect to see in Botswana.

Through the Brand Botswana initiative, BITC and other government departments are using such global events to lure potential investors as the country continues to push for economic diversification.