Her plea comes at a time when foreign investors face delays in trying to get work permits or register a company in Botswana as government tries to lure Foreign Direct Investment (FDI). She said that by losing prospective entrepreneurs, because of hostile officials, the "country loses jobs, and corporate taxes". Ellis said that it was important that if the campaign to attract FDI and economic diversification was to succeed, informal sector operatives, government, NGOs and private sector employees must not be found wanting.
She cited the first ports of call - borders and airports - that give visitors first impressions about the country. Officers manning such facilities must be polite, she said, adding "this is very important because prospective business people are very observant and sensitive. They would not invest their money in a place that they feel unwelcome or where they have some nasty experiences."