Bedia To launch brand Botswana campaign
Monday, November 15, 2010
The brand was launched around April this year. Deputy Director for Brand Botswana, Ludo Mokotedi, says one initiative that aims at attaining the objective of galvanising Batswana around a single identity and instilling pride in them is the upcoming rollout of the Brand Botswana public education campaign.
"We are targeting a total of 90 locations with emphasis being placed on those areas that have limited access to the mass media," she said. "Some of the locations are Moiyabana, Gobajango, Matshelagabedi and Sepopa."
March 28 will go down as a day that Batswana will never forget because of the accident that occurred near Mmamatlakala in Limpopo, South Africa. The tragedy affected not only the grieving families but the nation at large. Batswana throughout the process stood behind the grieving families and the governments of Botswana and South Africa need much more than a pat on the back.Last Saturday was a day when family members said their last goodbyes to...