Adele's Hello beats Taylor Swift's record for most-viewed video in 24 hours

Tuesday, October 27, 2015

British singer’s new music video viewed 27.7m times in its first day, 7m more than Swift’s celebrity-studded clip for Bad Blood

“Hello, can you hear me?” sang Adele to the world. And the world answered: yes, and we’re watching you too. Many many times.

Adele’s video for new single Hello has broken Taylor’s Swift’s records for the most views on Vevo in 24 hours. The clip accumulated 27.7m views in its first day online, beating the 20.1m views that Swift’s Bad Blood and its star-studded cast of celebrities attracted in its first 24 hours.

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