Adele's Hello beats Taylor Swift's record for most-viewed video in 24 hours

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British singer’s new music video viewed 27.7m times in its first day, 7m more than Swift’s celebrity-studded clip for Bad Blood

“Hello, can you hear me?” sang Adele to the world. And the world answered: yes, and we’re watching you too. Many many times.

Adele’s video for new single Hello has broken Taylor’s Swift’s records for the most views on Vevo in 24 hours. The clip accumulated 27.7m views in its first day online, beating the 20.1m views that Swift’s Bad Blood and its star-studded cast of celebrities attracted in its first 24 hours.

Editor's Comment
Child protection needs more than prevailing laws

The rise in defilement and missing persons cases, particularly over the recent festive period, points not merely to a failure of policing, but to a profound and widespread societal crisis. Whilst the Police chief’s plea is rightly directed at parents, the root of this emergency runs deeper, demanding a collective response from every corner of our community. Marathe’s observations paint a picture of neglect with children left alone for...

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