The Botswana Football Association (BFA) and Diamond Trading Company Botswana (DTCB) have penned a three-year deal for the women's league and women's grassroots programmes worth P2,430,000.
Commencing in the 2022-2023 season, DTCB will be the lead sponsor of the women's league and grassroots development. This sponsorship will run for three years and amount to the tune of P2.43 million," he said.
For his part, the BFA president Maclean Letshwiti hopes the sponsorship will be a boost to the game as it comes at a time when the senior national team, the Mares and the Under-20 sides are on course to secure places in the continental and global tournaments respectively. "I have always believed that the quickest road to the FIFA World Cup for Botswana and other African countries is through women's football.
Performances by the senior and Under-20 national teams in the CAF and FIFA tournaments qualifiers speak volumes of the strides made in women's football in the country," he said. The deal ends the financial drought for the women's leagues. Over P2 million will be directed towards the leagues whilst the remaining amount will be used for youth development programmes. The game is currently played at regional level as part of a strategy to structure a professional national women's football league.