Mmegi Sport: What is your overview of the situation since you took over?
Senzo Mbatha: The BFL might have been there in the past under a different umbrella, as the Premier League, but this is a newly found organisation, which I found at its stage of strategy building. If you look at the document, you can see that there is a lot that has been done but there are gaps to be plugged to make sure that it is a good, guiding document to take us forward. In the immediate, we need to deal with the perception and rebranding of the organisation. As you start talking to people you hear a lot of negativity of how in the past corporate has been mistreated. We have started dealing with issues of building confidence. We should not take away the effects of COVID-19, it has hampered the progress of the league. We need to go back to corporate Botswana to plead, not as a charity but as a product that they can use to leverage their marketing programmes and sales acquisition penetration strategies. That’s where our challenge is. You cannot keep quiet and not talk to people because you are still building; that must be parallel. While you are fixing, you have to start asking the corporate world to support the league.
