Gilport Lions face branding nightmare
Friday, September 19, 2025 | 60 Views |
Gilika (cap) says failure to change names has its challenges PIC: KENNEDY RAMOKONE
This means the team will campaign under the name of Taung Young Strikers until next season. Young Strikers kicked off their campaign with a 0-0 draw against Tlokweng United, shifting their home base from Taung village to Lekidi Centre, which is part of the transition to Gilport Lions. The team's playing kit is already branded Gilport Lions, while on the official team sheets, the name is still that of Taung Young Strikers. Gilport Lions director, Kelesitse Gilika, decried the delays in changing the name from Young Strikers, which he said caused inconveniences. "Unfortunately, we acquired the status after the (Botswana Football Association) assembly. The change of name has been approved but can only be implemented after the next assembly and ratification thereof," Gilika said. "We requested the BFA to refer the matter to the Emergency Committee in the interest of football and the welfare of players, but there is no longer that provision in the constitution. We went through the same thing in 2014 when we acquired the BMC status," he added.
Gilika noted that the current arrangement presents challenges. "The biggest inconvenience is that we cannot approach any sponsor or partner for any long-term relationship until we change the name," Gilika said. He said some partners were prepared to assist in the project, but the delayed name change has put spanners in the works. "We have partners at Gilport Enterprises, who are willing to contribute to the project, but they cannot invest in a brand that will not exist next season. We have had to use the Taung logo on our equipment and kit, and are forced to fund the project through our own merged resources. We are, however, lucky to have friends of like mind who are also putting their hands in their pockets to carry the project through," he said.
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