Premier League valued at P23m

Friday, March 11, 2016

The Lesotho Football Association delegation visiting Premier offices PIC: KAGISO ONKATSWITSE

The Botswana Premier League (BPL) is now valued at P23 million per season, up from P15 million at the end of last season, its chief executive officer, Bennett Mamelodi revealed yesterday.

Speaking at a workshop the BPL hosted for their Lesotho counterparts at Lekidi Centre yesterday, Mamelodi said the value excludes revenue generated from the gates. The Lesotho football administrators were in Botswana on a benchmarking exercise. Mamelodi said their intention is to double the value of the league to P50 million at the end of next season.

Mobile phone company, beMOBILE sponsors the Premiership to the tune of P30 million over three years. He advised his Lesotho counterparts that they have to make their league attractive enough in order to lure potential sponsors.

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