Premier League valued at P15m

Thursday, January 15, 2015

Jackets on: BPL chief executive officer, Bennett Mamelodi (left) with BPL board chairperson, Arnold Semolakae at yesterday's press briefing in Gaborone. PIC KABO MPAETONA

The be MOBILE Premier League has been valued at P15 million by a leading sports marketing research firm.

In its report, Repucom which has offices in South Africa, said that in 2013-2014 season, tangible benefits from the league to the title sponsor stood at P1.5 million.

The benefits from advertising to the sponsor was P1.275 million. Exposure from televised matches is estimated to have brought benefits worth P5.7 million, while the appearance of the sponsor’s name on merchandise including club kits was worth over P1 million.

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