Premier League valued at P15m
Thursday, January 15, 2015
Jackets on: BPL chief executive officer, Bennett Mamelodi (left) with BPL board chairperson, Arnold Semolakae at yesterday's press briefing in Gaborone. PIC KABO MPAETONA
In its report, Repucom which has offices in South Africa, said that in 2013-2014 season, tangible benefits from the league to the title sponsor stood at P1.5 million.
The benefits from advertising to the sponsor was P1.275 million. Exposure from televised matches is estimated to have brought benefits worth P5.7 million, while the appearance of the sponsor’s name on merchandise including club kits was worth over P1 million.
Whilst celebrating milestones in inclusivity, with notably P5 billion awarded to vulnerable groups, the report sounds a 'siren' on a dangerous and growing trend: the ballooning use of micro-procurement. That this method, designed for small-scale, efficient purchases, now accounts for a staggering 25% (P8 billion) of total procurement value is not a sign of agility, but a 'red flag'. The PPRA’s warning is unequivocal and must be...