Poor branding haunts sponsors

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FRANCISTOWN: Over the years, local companies have forked out millions of Pula in sponsoring football activities with a view to gain mileage.

Every season, the sponsorship given to football continues to grow, with beMOBILE committing P30million to the local league in 2014. For businesses, sponsorship offers the opportunity to publicise the organisation’s name through its association with a community group that follows the game thus raising its profile and image.

The world over, sponsorship is a 50-50 deal with both parties reaping some rewards in the deal.

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