Panic sets in over Baboneng deal

Friday, January 11, 2019

BFA and Baboneng sealing the mutli million pula deal PIC: PRESS PHOTO

In an environment where sport sponsorships are hard to come by, local football continues to attract mouthwatering deals that end going up in smoke.

The latest in a string of disappointments appears to be the television broadcasting deal sealed last year between Botswana Football Association (BFA) and Baboneng Film Production. In July 2018, BFA and Baboneng signed a five-year deal for the live broadcast of the Debswana First Division League games to the tune of a staggering P9 million.

The historic partnership was to commence at the start of this season, and for the first time, the first division games were going to be beamed live on our television screens.

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