Panic sets in over Baboneng deal

BFA and Baboneng sealing the mutli million pula deal PIC: PRESS PHOTO
BFA and Baboneng sealing the mutli million pula deal PIC: PRESS PHOTO

In an environment where sport sponsorships are hard to come by, local football continues to attract mouthwatering deals that end going up in smoke.

The latest in a string of disappointments appears to be the television broadcasting deal sealed last year between Botswana Football Association (BFA) and Baboneng Film Production.  In July 2018, BFA and Baboneng signed a five-year deal for the live broadcast of the Debswana First Division League games to the tune of a staggering P9 million.

The historic partnership was to commence at the start of this season, and for the first time, the first division games were going to be beamed live on our television screens. 

Editor's Comment
Kudos to Botswana Police Service, other security entities

“In any moment of decision, the best thing you can do is the right thing.”– Theodore RooseveltThrough the two-day event, over 700 athletes from 40 countries, and multitudes of spectators gathered in Gaborone to witness a world-class sporting spectacle.Beyond the medals and performances on the track, Botswana won something equally important: international respect. One of the key pillars behind the success was the sterling work done by the...

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