Is BPL privatisation the 'magic bullet'?

Taking aim: BFA has begun the process of transforming the league PIC: PHATSIMO KAPENG
Taking aim: BFA has begun the process of transforming the league PIC: PHATSIMO KAPENG

The Botswana Football Association (BFA) has put a significant shoulder to the wheel in recent weeks, in a bid to turn the Botswana Premier League (BPL) into a private entity. For years, the BPL has remained on the financial peripheries, but football authorities believe they have made an accurate prognosis, as they push the transformation agenda. But will the change have the magic bullet effect, asks Staff Writer, MQONDISI DUBE

The magic bullet (or hypodermic needle) theory suggests the transmission of messages in a linear form, to a passive audience. The theory assumes that the media is the gun that fires a ‘magic’ bullet (message) to the recipients’ head.

The outcome, argues proponents of the theory is uniform. Recipients receive the message and respond in a similar manner.

Editor's Comment
Stakeholders must step up veggie supply

The Ministry of Agriculture, local producers, retailers, and industry associations must work together to overcome the obstacles hindering vegetable production and distribution.This collaborative approach is essential to improve the availability, quality, and affordability of vegetables in the market.Firstly, the Ministry of Agriculture should provide support and guidance to local farmers to enhance their productivity and efficiency. This could...

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