GU dump 67 brand

Wednesday, October 04, 2017

Gone in 67: Gaborone United have dumped their long standing brand

Premier League giants, Gaborone United (GU) have dumped its brand, 67, as it did not add any financial value.

The brand - derived from the year in which the club was formed, 1967 - was introduced several years ago, a shift away from the normal trend of football clubs seeking technical sponsorships.

The club has since decided to ditch its own to follow established trends of sourcing technical sponsors because of the possible financial gain, club secretary, City Senne explained yesterday.

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