Brand Botswana, BNOC sign MoU

Tuesday, September 19, 2017

Acting BITC CEO, Tshekedi (left) and the Botswana National Olympic Committee CEO, Serufho

In its efforts to promote the country, Brand Botswana continues to foster formal relations with key strategic partners to elevate the Botswana Brand.

Brand Botswana and the Botswana National Olympic Committee on Wednesday signed a Memorandum of Understanding (MoU) aimed at bringing the two entities closer to each other, with a greater aim of working together in the promotion of the country, using sport. The MoU amongst others addresses the following aspects:

l To work together to ensure that athletes are in a position to effectively brand the country through their sporting exploits,

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