BPL takes away jam from BFA�s doughnut

Fan favourite: The 11 point strategy largely hinges on attracting supporters to matches. PIC KABO MPAETONA
Fan favourite: The 11 point strategy largely hinges on attracting supporters to matches. PIC KABO MPAETONA

The Botswana Premier League (BPL) made a giant step towards commercialising local football in a raft of envisaged changes released this week. The changes threaten to take the wind off the sails of the Botswana Football Association (BFA), which has been ramping up talk about commercialisation in the last three years, argues Staff Writer, MQONDISI DUBE

The BPL’s value has remained unknown and its officials have always had the arduous task of ‘stabbing in the dark hoping to hit the target’ when they negotiate sponsorship. But that swiftly changed on a thunder-filled Wednesday afternoon when the BPL announced it had engaged a global sports marketing research firm, Repucom to value its product. At the end of the 2013-2014 season, the Premier League was valued at P15 million, which included tangible and intangible benefits to the sponsor. The reputable Repucom, with some of the biggest clients in South Africa, who include Kaizer Chiefs, is already hard at work analysing the current season.

Be MOBILE sponsors the Premier League for P10 million, which the BPL would feel is undervalued given the latest findings. During the close season, the BPL and be MOBILE were engaged in often stuttering talks over a new deal. Be MOBILE needed justification for an increase from the P8 million per season in the previous deal, and BPL had nothing, but empty hands to prove their demand for the upward adjustment.

Editor's Comment
Mind your health

They've repeatedly warned that hypertension, or high blood pressure, often termed a chronic lifestyle disease, is a silent killer. It's crucial for everyone to be aware of their health status. Nowadays, many companies host wellness days, offering free disease screenings to employees!Unfortunately, even with such services, some choose not to take advantage of the opportunity.The Dutch Reformed Church in Botswana recently organised a...

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