Africa leads in English Premier League support

As a result, the continent has become a valuable revenue stream for what is believed to be the best league in the world. The league, backed by Barclays Bank has an estimated global audience of 4.7 billion.

Botswana is among leading nations where Barclays Bank has a presence. It is now part of the ‘G5’, which has Kenya, Ghana, Zambia and Egypt.  Barclays Premier League chief executive officer, Richard Scudamore told Mmegi Sport in Johannesburg that Africa has remained the leading continent in terms of support for a long time. He said research shows that Africa’s supporters are interested in the Barclays Premier League more than any other competition in Europe. “We have more fans in Africa than any other continent with about 22 percent of our audience in Africa. It has grown immeasurably since African players started making a huge impact,” he said.