In a continued effort to bring healthcare closer to the people and foster transparent, meaningful dialogue with its customers, Bomaid will this week host Stakeholder Engagement Sessions in Gaborone on Tuesday, July 9 and Wednesday, July 10, further strengthening its commitment to inclusive, responsive, and customer-led healthcare.
The sessions come on the backdrop of Bomaid’s growing suite of engagement platforms, including its weekly radio segment “First Things First” on RB2 and interactive customer webinars, which aim to demystify healthcare cover, clarify access processes, and provide relevant updates in real time.
Each touchpoint, whether in-person or virtual is part of Bomaid’s broader mission to empower customers with knowledge and control over their healthcare journey.
A new format for deeper connection
This week’s Gaborone stakeholder sessions will feature a more intimate, table-based format that promotes open conversation and tailored engagement. Members of the Bomaid Senior Leadership Team (SLT) will host tables in pairs, rotating throughout the room to discuss key themes ranging from claims processing and benefits use to wellness initiatives and technological platforms.
Each table discussion will run for approximately 15–20 minutes, allowing customers to engage directly with decision-makers, ask questions, and share feedback in a relaxed, respectful environment.
“Healthcare is deeply personal, and we want our customers to feel seen, heard, and supported. These sessions are designed to give customers direct access to our leadership and teams so they can gain clarity, offer input, and help shape a stronger Bomaid experience for all,” said Moraki Mokgosana, Bomaid CEO and Principal Officer. Customers are encouraged to share information on areas where they are satisfied, as well as those where there is opportunity for growth, helping to co-create a fund that works better for everyone.
Ongoing digital engagement platforms
In addition to in-person activations, Bomaid continues to innovate digitally, offering customers access and control through a range of self-service platforms, including: • A revamped website for easy navigation and access to plan information • A secure customer portal to track claims, contributions, and authorisations • A responsive WhatsApp platform for quick queries and document submission These tools are designed to reduce friction, increase convenience, and put customers in charge of their health cover, wherever they are.
“We are building a culture of accessibility and openness—both physically and digitally. These platforms, along with our face-to-face engagements, show our commitment to ensuring every customer has the support they need,” said Tshepo Happy Maphanyane, Corporate Communications Manager. Don’t Miss: Upcoming Sessions & How to Engage • First Things First – Live on RB2 every Wednesday at 12:30 PM • Interactive Customer Webinar – Thursday, 10 July at 16:00 hrs on Microsoft Teams • To RSVP: [email protected] Next week, the Fund’s CEO will also participate in a national conference on inclusive healthcare and human capital development, further reinforcing Bomaid’s leadership role in shaping Botswana’s evolving healthcare landscape.
Connected teams, one mission
These efforts are supported by cross-functional internal teams, working closely to deliver value at every customer touchpoint, from frontline service to policy, clinical, and digital support. This alignment ensures that feedback gathered is channeled into action, and that each customer experience is met with care, clarity, and professionalism. As Bomaid continues to evolve, the engagements reaffirm its role as a true partner in customers’ health journey, responsive, proactive, and human.
*Tshepo Happy Maphanyane is Bomaid corporate communications manager.
