The power of song, dance in electioneering :: Mmegi Online

Serowe South Central councillor Atamelang Thaga is a gifted singer who combines politics and music or song if you like to woo supporters to his party events in an endeavour to win the attention of the masses. Writes Mmegi Staffer RYDER GABATHUSE

Thaga uses songs to win public attention and generally appeals to a large number of people as music and politics are often interconnected. It is common that politicians and singers craft pertinent lyrics to drive home their targeted political messaging through song and dance. Whatever messaging they want can be summed up through certain songs to enunciate some patterns of thoughts and moods about politics.

Thaga could not agree more when he recently led his party, the Botswana Patriotic Front (BPF) into a massive campaign song in Serowe on July 7, 2023 on the eve of the Serowe-West by-election, which his party won. The star rally was held at the Morning Star grounds in the village.

Already have an active account? Log in here.

Or Sign up and get unlimited access to premium articles.