The elusive feat of crafting a winning electoral message

Diction and rhetoric play a vital role in politics PIC: MORERI SEJAKGOMO
Diction and rhetoric play a vital role in politics PIC: MORERI SEJAKGOMO

Twelve elections, 12 victories. This is story of the ruling Botswana Democratic Party's (BDP) ascendency and triumph when it comes to general elections.

Taking a step back to 2019 which were perhaps one of the nation’s most contested and heated elections, political parties across the political divide tried to convince the polity that the BDP`s rule as a supreme demagogue had come to end, using vast combinations of diction and rhetoric.

Diction and rhetoric play a vital role in politics, the tactical combination of these duo can be atomic weaponry with the ability to wit and sway voter decisions from the left to the right. Local politicians may not storm the podium like Dr King at the capitol with an 'I have a dream speech', but they have their own unique way of crafting engaging, humorous and persuasive messages all in an effort to gain electoral victory.

Editor's Comment
Our queen: Bring home the crown

Well-wishers gathered at the Sir Seretse Khama International Airport to bid our queen farewell and wish her success as she joins other beauties from around the globe for the coveted crown. Competing in such events is nerve-wracking, and one needs to be fully prepared to stand a chance of making it as a finalist.It is not just about physical fitness; mental state matters too. Unfortunately, sometimes our queens end up facing such fierce...

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