The elusive feat of crafting a winning electoral message

Taking a step back to 2019 which were perhaps one of the nation’s most contested and heated elections, political parties across the political divide tried to convince the polity that the BDP`s rule as a supreme demagogue had come to end, using vast combinations of diction and rhetoric.

Diction and rhetoric play a vital role in politics, the tactical combination of these duo can be atomic weaponry with the ability to wit and sway voter decisions from the left to the right. Local politicians may not storm the podium like Dr King at the capitol with an 'I have a dream speech', but they have their own unique way of crafting engaging, humorous and persuasive messages all in an effort to gain electoral victory.