Media role in electoral processes

Friday, February 02, 2024 | 100 Views |

The media should provide accurate and unbiased information about candidates, policies, and the electoral processes PIC: KENNEDY RAMOKONE

Whilst politicians and other players have a tendency of accusing media practitioners of bias and unbalanced reporting, the media, like other stakeholders, have a crucial role in shaping up democracy. In this article, Mmegi Staffer RYDER GABATHUSE engage commentators to mirror the ideal role played by the media in electoral reporting

Thomas Nkhoma, is the Media Institute of Southern Africa (MISA) Botswana chapter chairperson and a media scholar. As the country has started its journey to the 2024 General Election, he asserts that the ideal role of the media in electoral processes is to serve as a reliable and impartial source of information, facilitating an informed and engaged electorate.

Thus, he says, the media should provide accurate and unbiased information about candidates, policies, and the electoral processes.

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