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Natural diamonds score key victory over synthetics in the UK

Friday, April 12, 2024 | 230 Views |

Point of sale: The Natural Diamond Council wants a clear distinction between natural and lab-grown diamonds PIC: MBONGENI MGUNI

The Natural Diamond Council (NDC) this week won a key judgement in the technical battle against synthetics, as the United Kingdom’s advertising standards regulator ruled against misleading adverts that marketed the man-made diamonds as “real”.

The NDC is an industry group comprising the world’s rough diamond producers, which is committed to “inspiring and educating consumers on the values of natural diamonds and the positive global impact of the industry”. Members include De Beers and the Okavango Diamond Company, government’s wholly-owned diamond trading firm.

On Wednesday, executives from the New York-based group said the UK’s Advertising Standards Authority (ASA) had upheld a complaint the Council filed against misleading terminology from four UK retailers.

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Natural diamonds score key victory over synthetics in the UK

The Natural Diamond Council (NDC) this week won a key judgement in the technical battle against synthetics, as the United Kingdom’s advertising standards regulator ruled against misleading adverts that marketed the man-made diamonds as “real”.

The projects magazine in collaboration with Stanbic bank launched the future of mining summit 2024

MISA Botswana celebrates World Press Freedom day

Unlawful wounding turns to murder

Mahalapye suspected copper cable thief nabbed

TAFIC targets top four finish

Selefu

Selefu

Repatriation underway for seven SA Pilgrims

Stakeholders must step up veggie supply