Masisi engages LL Cool J’s wife in diamond deal :: Mmegi Online

As President Mokgweetsi Masisi globe-trots to attract deep-pocketed influencers for potential investments in Botswana, the latest figure expressing interest in the country's diamonds is none other than Simone Smith, the wife of renowned US rapper LL Cool J. Masisi shared insights with the media about his encounter with Smith during one of his US trips, describing it as a "business to business potential" engagement.

“She is a jeweller of note and her main clientele are the African Americans who are committed to national diamonds. Our providence is based on our commitment to natural diamonds so we have got to grow that space,” Masisi further stated.

He emphasised the importance of growing this sector for Botswana. The President disclosed that the Botswana government initiated contact with Smith, who in turn expressed her interest in collaboration.

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