Leading by example, Great Plains Conservation, founded by world renowned conservationists Dereck and Beverly Joubert, is committed to expanding and conserving natural habitats and a big part of that includes ridding the planet of single-use plastic.
Great Plains Conservation has been on a mission to eliminate single-use plastic in the running of its hospitality business and is encouraging other companies to join the group, especially during #PlasticFreeJuly.
Plastic Free July is a global movement that helps millions of people be part of the solution to plastic pollution – in a bid to have cleaner streets, less polluted oceans, and more attractive communities. “I am pleased to announce that not only is Great Plains Conservation adopting a ‘single use plastic’ free month, but we have also taken that call up permanently,” said Great Plains Conservation founder and CEO, Dereck Joubert.
“Over the last year we have adopted this as an internal campaign and signed the NATIONAL GEOGRAPHIC PLANET OR PLASTIC PLEDGE to reduce plastics,” Joubert says. “As founding members of the National Geographic Unique Lodges programme where, collectively, members have diverted over 1.5 million kgs of waste from landfill last year and seen a reduction in plastic use by 60-70%, we’re proud to be showcasing this campaign to our guests.” Plastic water bottles, plastic bags, straws, shrink wrap, and all other disposable plastics, have been eliminated and the company will continue to ‘purge’ its operations from anything that includes disposable plastic. “We have set up high-tech sterile water bottling plants in our camps, and the only thing we say we cannot do at Great Plains is place a plastic straw in your cocktail,” commented Joubert.
The organisation is now encouraging others to sign the pledge and join the plastic free journey to save the planet. “Sign our online pledge and make a commitment to reduce your single-use plastic consumption. By taking the pledge, you become part of a global community working together to stem the tide of single-use plastic ending up and polluting our oceans and natural, wild areas,” says Joubert. The pledge marks the beginning of a comprehensive consumer awareness and engagement campaign that National Geographic will execute across its multiple platforms in the months and years to come.
Elements of this campaign will range from inspiring and informative content, to ongoing consumer engagement activities, events and more.