Authors must brand their stories

Friday, February 04, 2011

NEW YORK CITY: Gone are the days when authors' sole job was to piece together a compelling narrative and pass the manuscript to the publisher.

Now authors must identify their unique selling points and recommend that to the publisher as part of the marketing strategy for the book to succeed.

When authors receive quarterly payout in royalties; it means that they have done more than leaving a good manuscript in the hands of the publisher.

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