Will Thomas’s beauty in scars movement take Botswana forward? :: Mmegi Online

Miss Botswana 2025 Ruth Thomas is already discovering that wearing the crown is more than just about pageantry. It comes with the weight of purpose, expectation, and responsibility. After she recently launched her Beauty with a Purpose project, staffer SHARON MATHALA reflects on the weight of the project

At the Miss World stage, every queen must present a Beauty With a Purpose project (BWP), alongside the gowns and the catwalk. The initiative has evolved into a pivotal aspect of the competition, often playing a crucial role in determining the top 10 finalists.

Thomas unveiled her project last week, titled ‘The Beauty Movement’, under the slogan ‘Wonderfully and fearfully made’. According to Botswana’s fairest, this is a campaign that seeks to redefine beauty, restore dignity, and build confidence among women.

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