Unity of Gospel Artists Company promotes artists from different countries in Southern Africa such as Botswana, Lesotho, Swaziland, Namibia, Mozambique, Zimbabwe and South African. According to the founder, Dr Morake Makhudu, the event will be organised by some of their members who are businessmen and women in Unity of Gospel Artists called U.G.A Baipereki Lefatsheng.
Makhudu further explained that they will inspire and empower the businessmen and women in Botswana and also to donate to those who were coming from disadvantaged families. He added that their biggest dream was to help those who want to start small business enterprises. Makhudu also said he was inspired to host the event in Botswana because Batswana has been fully supporting them since 2005. Moreover, he said the event would benefit entrepreneurs who are registered with his organisation to start small businesses by lending them money, which they would then pay back without interest in an effort to eradicate poverty and employment. As for artists who are not part of U.G.A, he urged them to sign their membership form to register with SAMRO, SAMPRA, IMPRA, CAPPASO, COSBOTS and RISA so that they could enjoy their royalties.
