StarTimes pay TV targets low income bracket

Matenge intends to bring StarTimes into the hands of the ordinary Motswana
Matenge intends to bring StarTimes into the hands of the ordinary Motswana

Serial entrepreneur, Buca Matenge and some partners have entered the lucrative subscription television business geared at catering for the low to medium income bracket.

During an interview with Showbiz, Matenge said they would be bringing an international Chinese satellite television to the country called StarTimes. He said StarTimes was an international television provider founded in Beijing in 1988.

He explained that StarTimes was very active on the continent, offering a pay satellite and a pay-DTT service in Nigeria, Tanzania, Kenya, Rwanda, Uganda, Guinea, Central African Republic, Burundi, Mozambique and Zambia with a total of 9 million subscribers as at June 2017.

“StarTimes service is aimed at the LSM 6-9 demographic, targeting middle class viewers. StarTimes is a digital satellite TV brand that is geared to take the Botswana market by storm. We offer a multitude of channels available in simple, affordable package choices for the subscriber.”

“The channels include movies, news, series, kids programmes, music, gospel, documentaries, sport, lifestyle, telenovelas, and others. The packages are priced to give the subscriber good viewing value and to make digital TV available to everyone. It is important to mention that StarTimes has exclusive sole rights for exciting live football such as Bundesliga, Serie A, League one and the 2018 FIFA World cup, a major driver for customer satisfaction and sales growth,” he said.

Matenge also explained that their brand inherits the original image of innovation, integrity and reliable quality. He promised that they would develop new businesses to meet the different needs of their customers. He added that they would like to cooperate with both old and new customers to set up a wonderful future.

“We offer a wide range of our own in-house StarTimes channels, most notably in sports. We have partnered with top channel providers to offer quality programming. Our live football rights acquisitions have allowed us to overtake our competitors in certain areas. We have also introduced four new StarTimes branded sport channels of our own,” he said.

Historically in Botswana satellite pay television has been only for the ‘elite’ and well –to-do Batswana and StarTimes intends to bring it into the hands of the ‘ordinary Motswana’. “We are proud to be associated with a much needed alternative to what has been on offer. Our ‘starter pack’ makes it easy for ordinary people to connect,” he said.

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