Over P23m boost for local production houses

Friday, March 20, 2026 | 70 Views |

Content creators are set to benefit from the P23m earmarked by the government to acquire content for NOW! Channel PIC: KENNEDY RAMOKONE

Local production companies are set to benefit from P23, 831, 654 earmarked for the production of 369 episodes across seven diverse genres for NowTV.

This comes as the Ministry of Sport and Arts moves to significantly broaden the channel’s footprint and enhance its reach to Batswana audiences across multiple platforms.

Presenting the ministry's budget proposal for the financial year 2025/26 before the Committee of Supply in Parliament, Minister Jacob Kelebeng said the initiatives are intended to directly foster local talent, enhance the national narrative and create sustainable employment opportunities for youth within the creative sector.

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