Orange�s New Summer Offers To Reward Customers
Monday, November 16, 2015
According to Laura Lefevre, Orange Botswana’s Marketing Offers Lead, the main objectives of the offers are to grow their customer base through new acquisitions as well as to boost their data leadership while at the same time animating their vast portfolio of services.
“The offers are aimed at giving customers value for their money by offering more abundance at affordable prices through affordable handsets, plus a voice and data weekend bonus, service animations as well as Orange Money promotions,” she says.
Whilst celebrating milestones in inclusivity, with notably P5 billion awarded to vulnerable groups, the report sounds a 'siren' on a dangerous and growing trend: the ballooning use of micro-procurement. That this method, designed for small-scale, efficient purchases, now accounts for a staggering 25% (P8 billion) of total procurement value is not a sign of agility, but a 'red flag'. The PPRA’s warning is unequivocal and must be...