Neo Gaofiwe nee Molema from Kanye says she resorted to bringing high-impact colour lipsticks that also leave the lips moisturised. In an interview with Arts&Culture, she explained that she had been working on NeoBeauty for close to two years, but it became operational in July this year. “I have always loved lipstick and lip glosses because I was bullied as a young girl about my lips being too big and too pale. I had always promised myself that I would have my brand of lipstick one day. What makes my lipsticks unique is their quality. The recipe is carefully put together to make it vegan, hypoallergenic, matte, and long-lasting without compromising on the quality of color and smoothness of the product. So, it is better for people who normally react to other products, or who want a thin layer of product on their lips,” she said. Furthermore, she said she planned to have 24 colours but started with four on the range.
These are No 3- Blush babe, a fabulous pop of pink, No 7- Scarlet Queen, the bold, fiery red, No 15- Bare Beauty, the elegant, simple nude, and No 22- Royal Vibe, the regal purple. She added that more colours would be introduced. Even though her lipsticks are made outside the country, Molema said they own the recipe. She added that they plan to produce in Botswana when the numbers make sense and they can afford to have their plant. She further pointed out that she was humbled that everyone who had tried it was raving about it. She added that quality was everything and a priority that she worked hard for on that product. “It just could not be another lipstick. It had to be it, competing with international brands that everyone knows well, in terms of quality. If you are going for proper high-end quality like me, it is a very expensive industry to go into. For now, we will have a range of lip primers, lip liners, and lip gloss in the short term. God willing, the brand will grow into more products in the long term,” she said.
