Addressing the media in Gaborone recently, one of the event organisers, Emmanuel Boefelo, said the activity mainly focused on cultural exchange and marketing local culture internationally. He explained that culture has been given a backseat, hence contributing to the fact that the youth do not know their culture. He added that in recognising the pivotal role of culture in shaping human identity, Logaga Lwa Ditiragalo aims to serve as a bridge across the cultural landscape. He also said in an era of increasing global connectivity, the programme's ethos was rooted in the belief that exposing individuals to different ethnic cultures could cultivate better understanding, nurture respect and ignite a genuine appreciation of diversity. He further pointed out that the objective extends to encouraging exploration, fostering seamless interaction and instilling an awareness of the profound importance of cultural exchange.
"Beyond its entertainment value, Logaga Lwa Ditiragalo promises substantial benefits for Botswana across multiple dimensions. The programme's capacity to preserve the nation's unique heritage, traditions and customs contributes significantly to the nation's sense of identity and pride. The anticipated influx of tourists, driven by the programme's portrayal of the country's cultural richness, stands poised to invigorate the tourism sector, creating employment opportunities and bolstering the nation's economic landscape. Additionally, Logaga Lwa Ditiragalo is envisioned as a catalyst for social cohesion, fostering unity among people from diverse backgrounds and promoting a deeper understanding of cultural diversity," he pointed out. Furthermore, Boefelo explained that their ambitious cultural exchange initiative will be unfolding as a captivating TV series, meticulously designed to illuminate the uniqueness of different cultures within Botswana.
