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Investing in local content creation empowers industry

Friday, March 22, 2024 | 150 Views |

The Importance of Investment in Local Content Creation: Empowering Botswana’s industry in the vibrant tapestry of global entertainment, Botswana stands poised at a unique crossroads. Within the country lies a creative industry still seemingly in its juvenile stages with the capacity to grow in leaps and bounds.

Given the right infrastructure, policy and support, this could be easily realised. As the nation’s creative landscape continues to evolve, there is a growing recognition of the paramount importance of investing in local content creation.

We have seen this emphasis made repeatedly, from the call for content on new platforms such as Btv1, to the government’s collaborations with the likes of Steve Harvey and MultiChoice Botswana, and the just-ended African Youth Entrepreneurs Summit (AYES) 2024 platform.

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