Investing in local content creation empowers industry

Given the right infrastructure, policy and support, this could be easily realised. As the nation’s creative landscape continues to evolve, there is a growing recognition of the paramount importance of investing in local content creation.

We have seen this emphasis made repeatedly, from the call for content on new platforms such as Btv1, to the government’s collaborations with the likes of Steve Harvey and MultiChoice Botswana, and the just-ended African Youth Entrepreneurs Summit (AYES) 2024 platform.