Crowning culture in Chobe
Friday, November 07, 2025 | 140 Views |
Miss Botswana 2025, Ruth Thomas officiated at the Miss Chobe Tourism Botswana pageant, crowning the latter’s new queen.
The event continues to position beauty contests as spaces where heritage, identity, and community intersect.
The pageant drew attention not only for its celebration of local talent but also for how it framed tourism and culture as living expressions of Botswana’s story. For Thomas, her role at the event was not ceremonial alone; it carried a message about ownership of culture, of voice, and of place.
That should concern every Motswana. The implications extend far beyond cattle and farmers. Botswana’s beef industry is a critical pillar of the economy, supporting thousands of households and sustaining businesses along the value chain.The loss of access to lucrative export markets has already demonstrated how quickly an animal-health crisis can become an economic crisis.This is, therefore, not the time for complacency, blame, or political...