With warmth, honesty, and professional insight, the book, published by In-step Publications (Pty) Ltd, confronts the dominance of traditional farming systems, escalating food import bills, and the persistent reality of hunger across the continent. "I thought of you, my beloved farmer was born out of lived experience and deep concern for the future of African agriculture. The continued reliance on traditional farming practices, growing dependence on food imports, and alarming levels of hunger demanded an honest conversation. The COVID-19 pandemic further exposed the vulnerability of food systems and the cost of low agricultural productivity," alluded Kentse Oupa Batsima. Although agriculture is widely recognised as a priority sector and a major source of employment, many farmers remain trapped in unproductive systems that limit growth and profitability.
This book was written to challenge complacency, to question long standing assumptions, and to inspire a shift in mindset—one that views farming as a disciplined, data driven, and economically viable enterprise. "This book is both a reflection and a call to action. It urges a shift towards efficiency, productivity, and value creation, while restoring dignity, purpose, and pride to the farming profession," added Batsima in an interview with Showtime. At its core, the book speaks directly to the farmers acknowledging their sacrifices and reminding them that their work remains central to feeding nations and shaping futures. Modern agriculture is both a business and a science, requiring strategy, data, and informed decision making. Agriculture extends beyond primary production into secondary and tertiary sectors, which are essential for value addition and market access. Food production is not optional; it is fundamental to human survival, social stability, and national security. "Nearly 10% of the global population experiences hunger, while Botswana’s hunger levels are estimated at approximately 24%, underscoring the urgency for change.
