ATI To Pocket P6,000 Monthly From BTC

ATI and the BTC management during the endorsement deal announcement. However the BTC management refused to state how much the deal between them and ATI as their brand ambassador is worth PIC: KENNEDY RAMOKONE
ATI and the BTC management during the endorsement deal announcement. However the BTC management refused to state how much the deal between them and ATI as their brand ambassador is worth PIC: KENNEDY RAMOKONE

With his song ‘Khiring Khiring Khorong Khorong’ topping the charts, rapper ATI has signed a one year deal with Botswana Telecommunications (BTC).

The deal will see ATI being the telecommunications company’s brand ambassador and the face of the company’s summer campaign. While BTC has refused to disclose the amount of the deal, The Monitor has in good authority that the rapper will pocket P6,000 a month for the next 12 months.

“We are pleased to be welcoming ATI to the BTC family. Our partnership symbolises our commitment as an organisation to developing and supporting the arts in Botswana. ATI’s widespread appeal is key to the relationship,” BTC general manager marketing, Pilot Yane said. ATI will be advertising and marketing the different services and products offered by BTC including the new package dubbed Batho Bame named after ATI’s tag line.

Editor's Comment
Micro-procurement maze demands urgent reform

Whilst celebrating milestones in inclusivity, with notably P5 billion awarded to vulnerable groups, the report sounds a 'siren' on a dangerous and growing trend: the ballooning use of micro-procurement. That this method, designed for small-scale, efficient purchases, now accounts for a staggering 25% (P8 billion) of total procurement value is not a sign of agility, but a 'red flag'. The PPRA’s warning is unequivocal and must be...

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