The man behind the brand, Thapelo Pabalinga, shares that for the past years, GIMC has continued to drive and contribute to economic and youth employment through its value chain support.
Pabalinga says GIMC has supported local businesses in the past few years, creating significant employment opportunities for the youth. “GIMC’s impact extends far beyond the stage, creating a ripple effect across multiple sectors. From event planning and logistics to hospitality, catering, and creative services, GIMC engages a wide array of local businesses, strengthening the economic ecosystem. Local vendors, including food and beverage providers, artisans, and merchandise creators, benefit from increased demand during the week-long festival. Transportation services, accommodation providers, and tourism operators also see a surge in activity as thousands of attendees, both local and international, flock to Gaborone,” Pabalinga said.