Mmegi

The Age of Hyperbole

All in: When it first began, using the Internet was called surfing. Today, many users are drowning
All in: When it first began, using the Internet was called surfing. Today, many users are drowning

“The most, the best, the worst, the deadliest”. Hyperbole or exaggeration, is the currency of the attention economy, or that multibillion dollar industry of social media and content creators that relies on getting eyes on posts. It all seems benign but dangers lurk, even fatal ones, argues MBONGENI MGUNI

In an age where attention directly generates revenue, hyperbole becomes the tool of the trade that influencers use to get ahead.

For the seedier players in the industry, hyperbole is the viscous fluid they use to grease the flim-flam machines they run around the clock on various social media platforms.

Editor's Comment
Botswana must not be a flag of convenience for rogues

‘A man’s country is not a certain area of land, of mountains, rivers, and woods, but it is a principle and patriotism is loyalty to that principle’.- George William CurtisAccording to the report carried in this publication, the fraudsters operating the so-called “dark fleet” have selected Botswana’s flag as their cover of choice. This is a direct assault on our country’s most valuable asset, the good name.For decades, Botswana has...

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