Mmegi

The Age of Hyperbole

All in: When it first began, using the Internet was called surfing. Today, many users are drowning
All in: When it first began, using the Internet was called surfing. Today, many users are drowning

“The most, the best, the worst, the deadliest”. Hyperbole or exaggeration, is the currency of the attention economy, or that multibillion dollar industry of social media and content creators that relies on getting eyes on posts. It all seems benign but dangers lurk, even fatal ones, argues MBONGENI MGUNI

In an age where attention directly generates revenue, hyperbole becomes the tool of the trade that influencers use to get ahead.

For the seedier players in the industry, hyperbole is the viscous fluid they use to grease the flim-flam machines they run around the clock on various social media platforms.

Editor's Comment
Gov’t needs to give health care urgency it requires

The Member of Parliament is warning that patients suffering from chronic conditions continue to face potentially life-threatening interruptions to their treatment because of unreliable access to medicines.Amid the shortages, many Batswana have been left with no choice but to look for other treatment alternatives such as herbs, with many not having had been scientifically tested for effectiveness.Medications for hypertension, diabetes, heart...

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