Mmegi

The Age of Hyperbole

All in: When it first began, using the Internet was called surfing. Today, many users are drowning
All in: When it first began, using the Internet was called surfing. Today, many users are drowning

“The most, the best, the worst, the deadliest”. Hyperbole or exaggeration, is the currency of the attention economy, or that multibillion dollar industry of social media and content creators that relies on getting eyes on posts. It all seems benign but dangers lurk, even fatal ones, argues MBONGENI MGUNI

In an age where attention directly generates revenue, hyperbole becomes the tool of the trade that influencers use to get ahead.

For the seedier players in the industry, hyperbole is the viscous fluid they use to grease the flim-flam machines they run around the clock on various social media platforms.

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Editor's Comment
Are we doing enough?

Women and children continue to suffer at the hands of men who, in their heads, seem to view them as objects they can abuse to satisfy their sick, disgusting tendencies. Hardly a day goes by without reports of a woman, an elderly woman, or a child being raped! Where are we going as Batswana? Rapists have instilled fear into people’s lives; there is no haven for anyone anymore as people live in fear not only walking the streets, but also inside...

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