The Age of Hyperbole

Friday, April 10, 2026 | 150 Views |

All in: When it first began, using the Internet was called surfing. Today, many users are drowning

“The most, the best, the worst, the deadliest”. Hyperbole or exaggeration, is the currency of the attention economy, or that multibillion dollar industry of social media and content creators that relies on getting eyes on posts. It all seems benign but dangers lurk, even fatal ones, argues MBONGENI MGUNI

In an age where attention directly generates revenue, hyperbole becomes the tool of the trade that influencers use to get ahead.

For the seedier players in the industry, hyperbole is the viscous fluid they use to grease the flim-flam machines they run around the clock on various social media platforms.

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