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Special mention for Botswana as Betway rakes P9bn in Africa

Wednesday, November 12, 2025 | 750 Views |

Global wave: Online sports betting is raging across the world, particularly in Africa where a young population and widespread mobile phone access are driving up addiction levels
PIC: ARTIFICIAL INTELLIGENCE BY MICROSOFT BING

Super Group, the holding company of betting giant, Betway, made revenues of $646 million (P8.7 billion) between just January and September in Africa, with executives particularly noting the exceptional performance of Botswana since the launch of services in February.

The numbers confirm the wild take-off of online sports betting since the licencing of several operators by the Gambling Authority earlier this year. The numbers equally confirm the revenue windfall available to gambling companies that have identified Africa as the new global frontier for growth.

In results published on Tuesday, Betway noted that Africa accounted for 64% of its total revenues of $1,014 billion for the first nine months of the year.

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