Oftentimes when we look at landscapes of spectacular environments such as Shoshong we only see the bio-physical environment which blurs us from the communal environment that transforms the biophysical into a cultural heritage product. With the advent of Botswana's brand motto of "Your destination, my pride", it is important that the relationships that communities have with environments of potential tourism value be looked into as a prerequisite of landscape brand development to allow for meaningful community participation to take place.
While poverty is measured more in physical item contexts, it can also be a derivation of a lack of spiritual and/or emotional belonging which is oftentimes incorporated in indicators such as cultural association to the landscape. This article combines oral history and written records to come with a storyline relating to the history of the people of the Shoshong as an example of existence of multiple communal identities in historical landscapes that need to be corroborated through various sources. Although there are loads of communities living around Shoshong today, this article focuses on Baphaleng, Bakaa and Bangwato heritage within this spectacular landscape of Shoshong.
