Public Relations has a trust problem; And some of it is self-inflicted
Wednesday, June 03, 2026 | 80 Views |
Setting challenges: Kala
My heart sank a little. Not because this is about politics, nor because people are not entitled to support whoever they choose. Rather, because if there is one thing I would never want associated with what I do as a communications professional, it is the idea that PR exists to distort truth, spin recklessly or simply positivity-wash over consequence.
And yet, perhaps that reaction says something uncomfortable about our industry.
“Betrayal hurts, but knowingwho was betraying hurts even more.”- Garima SoniWhat the men of Ditlharapa, Molete and neighbouring villages uncovered is a cross-border enterprise. The modus operandi, as the suspect himself reportedly confessed, is industrial: groups operating in multiple villages, fences cut with impunity, stolen goats walked into South Africa, warehoused at Makhubung, then sold in batches of 200 to a commercial farmer in...