Mmegi

Public Relations has a trust problem; And some of it is self-inflicted

Setting challenges: Kala
Setting challenges: Kala

Someone said something to me recently that genuinely stopped me in my tracks. “Donald Trump either has phenomenally good PR, or he is very good at his own PR.”

My heart sank a little. Not because this is about politics, nor because people are not entitled to support whoever they choose. Rather, because if there is one thing I would never want associated with what I do as a communications professional, it is the idea that PR exists to distort truth, spin recklessly or simply positivity-wash over consequence.

And yet, perhaps that reaction says something uncomfortable about our industry.

Editor's Comment
Govt must crack whip on Cross border crime

“Betrayal hurts, but knowingwho was betraying hurts even more.”- Garima SoniWhat the men of Ditlharapa, Molete and neighbouring villages uncovered is a cross-border enterprise. The modus operandi, as the suspect himself reportedly confessed, is industrial: groups operating in multiple villages, fences cut with impunity, stolen goats walked into South Africa, warehoused at Makhubung, then sold in batches of 200 to a commercial farmer in...

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