Expanding Africa’s trade frontiers

The continent is pushing ahead with the African Continental Free Trade Area (AfCFTA), an ambitious agreement designed to create a single market for over than 1.4 billion people and unlock new opportunities for businesses across the continent.

At the centre of efforts to turn that vision into reality is the International Trade Centre (ITC), a joint agency of the United Nations and World Trade Organisation dedicated to helping small businesses access international markets. The agency is led by Pamela Coke-Hamilton, a veteran trade expert who has spent decades working on trade policy, market access and private sector development.