De Beers sees India, SE Asia as future demand drivers
Friday, August 15, 2025 | 220 Views |
Shining stars: Botswana plays an increasingly important role in diamond cutting and polishing PIC: MORERI SEJAKGOMO
De Beers, the company most responsible for the value assigned to natural diamonds and boasting the most diamond discoveries ever on Earth, has become almost preternaturally adept at forecasting where demand for the stones will come from in the future.
In fact, its very existence is based on being able to look into the future, spot trends around demographics, geology, tastes and biases well in advance, then attune itself well in advance to meet the opportunity.
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