Botswana is branded by its people

Millions of people across the world watched Botswana in real time. They saw our roads, our people, our towns, our villages, our wildlife, our laughter, our confusion, our warmth and our confidence. This did not happen because of a carefully planned advertising campaign or a sizeable tourism budget. It happened because a global digital creator, IShowSpeed, visited Botswana and experienced the country through its people.

From a nation-brand perspective, this moment was exceptional.