Use Of Social Media As A Marketing Tool

Last week social media was very busy, thanks to a Facebook post by a local journalist who promised readers dirt on opposition leaders. The post by the journalist read: “For the longest time we have exposed the BDP and its leaders.

We are now going to expose opposition leaders. Batswana are going to be shocked and disappointed. I want to weep for my people. I want to weep for my country. Perhaps I should add to answer those who question the timing: For the longest time sources have been forthcoming with BDP rot. Now sources are coming out with opposition rot. We rely on sources and their timing”.

The statement received many likes, shares, and started an interesting and eye opening debate. Some felt the journalist was in the wrong, while others did not see anything wrong with the post. In short those who felt that the journalist was wrong, basically, said it was unethical for him to share the post, and viewed his post as a threat, while those who did not find anything wrong with the post, felt it was a promise.

Editor's Comment
Justice delayed is trust denied

Batswana who marched peacefully for 'Justice for Tshepi' demanded answers. They have now received a detailed account of police investigation and a promise that the file is with the Directorate of Public Prosecutions (DPP). The real test is whether the state now keeps its word without further prodding. In his address, the minister asked the nation to trust the process. He spoke of rigour, not neglect, and pointed to 10 months of...

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