It�s all about health

I want to suggest something to you. There’s another group of people who you want to be healthy. Your customers.

It might seem obvious but with the possible exception of funeral parlours and private hospitals, every industry benefits from having healthy customers. We want our customers to be healthy because the alternative is a threat to our business. Sick customers aren’t as able to get to your store or office as healthy ones. Sick customers are less likely to spend money on the fun things of life because they’re too busy suffering. Sick customers are too busy spending their money on medicines and transport to the clinic to spend money with you.