Wilderness introduces new look, promises more local engagement

Kabelo Binns
Kabelo Binns

The country's largest tourism group Wilderness Safaris has recently rebranded and launched a new look.

After 40 years as a tourism player, Wilderness Safaris will now just be called Wilderness. The re-branding comes at a time when the company is just recovering from the COVID-19 effects.

Speaking during the launch, Okavango Wilderness Safaris Board Chair Kabelo Binns said through the new brand they will be exploring some exciting developments where Wilderness would be able to effect citizen participation in meaningful investments and initiatives from lodge ownership to marketing and sales in associated properties.

Editor's Comment
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