Vula makes strides in purified water value chains

Growing stronger: Vula water is carving a niche in the market
Growing stronger: Vula water is carving a niche in the market

Unlocking value chains and creating customer-tailored solutions is what Murphy Mogae believes he does best. With his bottled water company, Vula, he aims to dominate retail chains with his purified water bottle company offering unique value for its customers.

Vula is a purified water bottle company operating in Selebi-Phikwe. Despite being a young company with operations that started in August this year, it has muscled its way into the market, asserting itself as a force to reckon with in purified water value chains.

Giving the background of the company, Mogae explained that his success dawned when he exited the formal corporate space some years ago. According to the spirited entrepreneur, his innate ability to negotiate and sell led him to creating Vula after noticing a gap in the market.

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