Step into the digital era, women entrepreneurs urged

Neo Masisi PIC: PHATSIMO KAPENG
Neo Masisi PIC: PHATSIMO KAPENG

The digital marketplace, where platforms such as Amazon and channels like social media offer a high potential for business, is the next frontier for local women entrepreneurs.

While many women entrepreneurs in Botswana rely on physical word of mouth and street sales to sell their wares, the advent of the Internet and its various products, including the digital marketplace are an opportunity not many are taking advantage of.

First Lady, Neo Masisi told businesswomen gathered at the National Women’s Expo this week, that these new opportunities could not be passed by.

Editor's Comment
Botswana deserves ideal political leaders

This remains to be seen, particularly as opposite unity has been seeing its ups and downs. In 2012, three opposition parties namely the Botswana National Front (BNF), the Botswana Movement for Democracy (BMD), and the Botswana National Front (BNF) formed a political alliance under the Umbrella for Democratic Change (UDC). The Botswana Congress Party (BCP) would, after rebuffs, join the coalition in 2017.The promise made by the coalition to its...

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