Step into the digital era, women entrepreneurs urged

Friday, June 28, 2019

The digital marketplace, where platforms such as Amazon and channels like social media offer a high potential for business, is the next frontier for local women entrepreneurs.

While many women entrepreneurs in Botswana rely on physical word of mouth and street sales to sell their wares, the advent of the Internet and its various products, including the digital marketplace are an opportunity not many are taking advantage of.

First Lady, Neo Masisi told businesswomen gathered at the National Women’s Expo this week, that these new opportunities could not be passed by.

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