Stakeholders embrace #PushaBW

The launch of the campaign has seen local retailers increasing the number of local products on their shelves and also committing to engaging local producers on their listing requirements.

Under the stewardship of BITC, the campaign has spurred local retailers, including prominent names like Woolworths, Square Mart, Fours Cash and Carry, Trans Africa, Choppies, and Sefalana, to augment their offerings with more local products.