Stakeholders embrace #PushaBW

Keletsositse Olebile PIC: PHATSIMO KAPENG
Keletsositse Olebile PIC: PHATSIMO KAPENG

The #PushaBW initiative, launched by the Botswana Investment and Trade Centre (BITC) in 2018, has gained significant momentum, fostering a deeper appreciation for local products and contributing to the expansion of indigenous product lines. The campaign challenges Batswana to shift their mindset, placing greater value on and embracing locally made products.

The launch of the campaign has seen local retailers increasing the number of local products on their shelves and also committing to engaging local producers on their listing requirements.

Under the stewardship of BITC, the campaign has spurred local retailers, including prominent names like Woolworths, Square Mart, Fours Cash and Carry, Trans Africa, Choppies, and Sefalana, to augment their offerings with more local products.

Editor's Comment
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